Malaysian Industrial Development Finance (MIDF)
Soft Loan Scheme for International Branding (SLSIB)
The SLSIB was launched in October 2007 to assist companies and enterprises to enhance the competitiveness of their Malaysian-made or - sourced products or services in international markets by:-
- undertaking branding and re-branding exercises;
- establishing overseas distribution channels;
- participating in international trade fairs;
- acquiring brands and distribution networks overseas to promote Malaysian brands; and,
- undertaking advertisement and promotion overseas.
The fund for the Scheme is channelled from the Government of Malaysia via the Malaysia External Trade Development Corporation (MATRADE) and the Scheme is implemented by MIDF.
ELIGIBILITY
- Companies incorporated under the Companies Act 1965;
- For professional services – partnerships and sole-proprietorships registered with the Registrar of Business;
- With at least 60 % equity held by Malaysians;
- The applicant is the registered owner of the trademark;
- Annual sales turnover not less than RM5 million; and,
- At least 3 years' sales record, with at least 20 % export sales in the previous financial year.
ELIGIBLE SECTORS
- Manufacturing Sector
- Services Sector.
FINANCING AMOUNT
- Minimum: RM50,000.
- Maximum: RM3 million per application.
ELIGIBLE EXPENSES
- Branding and Re-Branding Exercise
- Development of concept for branding and re-branding:-
- Design brand logo & re-design new brand logo
- Design packaging & re-design new packaging
- Intellectual property matters i.e. registration for trademark (exclude renewal of trademark and patents registration)
- Design and production of collaterals in line with new brand image;
- Brand training – seminars and workshops;
- Enhancing image of stores and display counters;
- Launching of branding and re-branding event:-
- Rental of venue for the event
- Advertisement & promotion
- Other expenses related to branding and re-branding exercise.
- Development of concept for branding and re-branding:-
- Overseas Distribution Channels
- Financing for
- Flagship stores;
- Counters;
- Initial cost of setting up sales office:-
- Renovation works;
- Upgrading display; and,
- Store façade.
- Financing for
- International Trade Fair Participation
- Participation fee / booth rental / airfare / accommodation / shipment of exhibits / promotional materials / advertisement in trade fair directory;
- Upgrading pavilions at international trade fairs;
- Launching of brands (rentals of venue at fairs for brand launches);
- Cost of fabrication and construction of stage and brand display area including visual merchandising; and,
- Endorsement fees charged by brand ambassadors.
- iii. Acquisition of Brand and Distribution Networks Overseas to Promote
Malaysian Brands - Cost related in acquiring foreign brands and distribution networks.
- Advertisement & Promotion Overseas
- Listing fees for hypermarkets / retail stores overseas;
- Promotion for new brand product launches;
- Trade missions / specialised selling missions / in-store promotions;
- Advertisement and promotion made through television, newspapers, radio, magazines, billboards, signage, brochures, catalogues and leaflets;
- Sponsorships; and,
- Other expenses related to advertisement and promotion.
PERCENTAGE FINANCING
Up to 100 %.
REPAYMENT
Up to 4 years including grace period of up to 12 months.
INTEREST RATE
4 % per annum on yearly rest.
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For further information, please contact:
HEAD OFFICE |
Group Corporate Communications, Tel : (603) 2173 8888 |
